BARBIE DOLL HISTORY

 

This article will provide useful information about the history of the Barbie Doll. It will tackle the person behind Barbie's success, facts and figures, her careers, her friends and family, and life throughout.



 
 
 
Mattel Inc. is the company behind the production and evolution of Barbie dolls in the market. Because of the success of Barbie, it is the major revenue of the company from the past to the present. The wonderful concept of the late businesswoman Ruth Handler (1916-2002) and the magnificent design by a German doll named Bild Lilli, Barbie came to be reality. Barbie was classified as one of the important dolls promoting the latest trend in fashion dolls. Handler was inspired to create this toy when she watched her daughter Barbara playing paper dolls, and noticed that her daughter often gave them adult roles. During that time most children's toy dolls were played with by infants. Realizing the problem in the market, Handler suggested to her husband Elliot, to help her conceptualized an adult-bodied doll. However, Handler's hubby and the Mattel's directors did not consider her offer.
 
 
 
When Handler toured Europe in 1956 together with her children Barbara and Kenneth, she came across a German toy doll called Bild Lilli. This is the kind of the doll wanted by Handler, and so, she purchased three dolls. She showed the dolls to Mattel and explained to the directors the concept she wanted to create. Lilli doll was primarily based on a popular character in a comic strip drawn by Reinhard Beuthin published in the newspaper Die Bild-Zeitung. It is from this concept doll that Ruth handler invented Barbie and named her after her daughter giving the doll Barbies real name.   
 
In further development, the first ever Barbie doll invented wore a black and white zebra striped swimsuit and signature topknot ponytail, and sold in the market in two ways – blonde or brunette. Barbie's fashion clothes were designed by Mattel fashion designer Charlotte Johnson. Later many other designers took on the role of designing Barbie dolls, including Bob Mackie, Robert Best, and Byron Lars who invented the first of many African American Barbie dolls in 1968. It was Japan first manufactured Barbie, together with its clothes carefully hand-stitched by Japanese home workers. Its wonderful success in the market, sold 350,000 high-quality dolls in the first year of production.
 
Though the success of Barbie was remarkable, the makers need to remodel the doll because some parents were not happy about the doll's chest, which had distinct breasts. Among the changes were the doll's eyes were adjusted to look forwards rather than having demure sideways like the original one. When it comes to endorsing the products, Mattel advertised the doll on television, which gathered positive feedback from the buyers. The placement on the television ad was copied by some other toy companies. The doll company reported that since the history of Barbies, over a Billion Barbie dolls have been sold worldwide throughout history in over 150 countries, with Mattel claiming that at least three dolls are sold every second.